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Midwest Fire Celebrates 30th Anniversary

Posted in Company News on January 11, 2018

Midwest Fire Equipment & Repair Company (Midwest Fire) celebrated 30 years of manufacturing top quality fire apparatus. Midwest Fire is a direct dealer of tankers, tanker-pumpers, brush trucks, and fire rescue vehicles. More than 900 trucks have been manufactured and delivered upon this pearl anniversary.

In 2013, the company was acquired by Midwest Fire CEO Sarah Atchison, who has since been named one of the Top 25 Women in Business by Prairie Business magazine. Her leadership of Midwest Fire is characterized by a passion for the firefighting and manufacturing industries and unwavering commitment to her employees. The company has experienced record sales growth in recent years under Atchison’s leadership and has been a finalist for numerous manufacturing and small business awards.

“It has been an honor to lead Midwest Fire the last four years,” said Atchison. “Our employees and customers are among the best, and I’m thankful to be a part of this great industry. We are enthusiastic and looking forward to the next 30 years.”

Many departments are so satisfied with their experience with Midwest Fire and their apparatus that they have purchased multiple units. Clearview Fire and Emergency Services in Ontario, Canada has purchased three apparatus since 2014 and have plans to purchase more in the future.

“Since purchasing our first trucks in 2014, we have gone out of our way to recommend Midwest Fire to neighboring departments,” says Deputy Fire Chief Roree Payment. “No one else compares to the value and service they provide.”

Unable to make the trip for their first delivery, Payment visited the facility in October of this year to pick up the department’s third truck. “We felt like family from the time we walked in the door. We weren’t just a number to them, there was relationship with the associates and they knew us by name,” added Payment.

Dante Fire Department of Dante, South Dakota, received their first new apparatus in 70 years in November 2017 from Midwest Fire. Fire Chief Mike Kotab appreciated that while they were in the decision-making process, Account Representative Jeff Bowen took the time to answer their questions thoroughly and even drive an apparatus to their department for demo purposes.

“On delivery day, I brought six of my volunteer firefighters, and they made us experts on our new PTO (power take-off) pump by the time we headed home,” said Kotab.  “It’s incredible to see a company put such effort, quality, and customer service into their work. We couldn’t be happier with our experience from the first call to delivery.”

Midwest Fire will be at the annual Fire Department Instructors Conference (FDIC) at booth 3810 on April 26-28 and looks forward to thanking customers in person.

“We want to thank all the customers that have trusted us for 30 years.  It is an honor knowing that they have a choice and they continue to choose Midwest Fire.  That is why we strive to produce cost efficient, and effective apparatus that helps men and women all over North America perform their jobs safely. Firefighters are among some of the most noble people I have met and we are proud to serve them,” said Atchison.



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